Aside from posting some links of Facebook, I have never engaged in what most people would consider "advertising." All of my work stems from word-of-mouth or clients I have tracked down myself. Life Church in Austin, Texas is an example of the word of mouth method. Last summer I completed a brand for a small church in Saginaw, Texas called Eagles View Church. A few staff members at these churches have worked together, and I knew all of them from my congregation back in Keller, Texas. Boom: word of mouth.

Originally called "Lakeline Church," the north Austin-based organization changed their name when switching buildings earlier this year. In the Bible belt, the name "Life Church" carries a specific challenge due to the heavyweight brand LifeChurch.tv. This church has multiple campuses in the Tulsa and OKC areas, now in Fort Worth and Albany, New York, as well as their ubiquitous internet campus.

That being said, many churches share names and Life Church is likely one of the most common. We did not feel a strong need to differentiate Life Church from the OKC-based ministry, but we also did not want to have too much similarity.

Most small churches share a consistent set of realms in which their logo will operate, so I have developed a branding guide with a consistent set of guides that help these resource-strapped organizations steward their new brand as efficiently as possible.

Click Here to view the new Life Church branding guide.