Logo Design
Naming
Design Direction
Web Design
Icon Suite

Hello IT has set out to make IT simple. The personality is friendly and approachable, the color scheme simple, bold, and bright, and I don't have to tell you how perfect the name is. 

Created at The Brandit.
Creative Director: Dan Bowman, The Brandit
Designer: Joshua Berman

Packaging Design
Tap Handle Design
Iconography
Web Design

Taking heavy inspiration from myths and legends, South Carolina-based Quest Brewing Company challenges their customers to find their quest. The products have names like Golden Fleece Belgian Pale ale and Kaldi Coffee Stout. Each year-round product features a wrap-around illustration which recounts each legend as you turn the can.

Created at The Brandit.
Creative Director: Dan Bowman, The Brandit
Designer: Joshua Berman
Illustration: Havoc Media

Identity Systems
Naming
Product Packaging
Taphandles
Signage & Interiors
Illustration
Lettering

Joshua Berman has been creating memorable creative work for the beer industry since 2009, and has worked with more than 30 breweries as brand director, art director, designer, lettering artist, and illustrator. The work on this page was mostly completed between 2012 and 2016, as a team member of The Brandit.

Identity System
Brand Collateral
Signage
Menus
Digital Presence

Located in the South Lake Union, North Belltown area of Seattle, husband and wife duo, Rich Powell and Karrie Stewart were inspired by the beauty and functionality of the TeKu Glass and aim to elevate the beer scene in Seattle. They have taken their love of beer and high quality standards to create a space for the ultimate experience in beer tasting, shopping, and sharing. TeKu Tavern prides itself on being knowledgeable proprietors of beer; ensuring proper storage, care, and presentation so it can be enjoyed as intended by the product's creators.

Whether you’re a novice or veteran beer drinker, TeKu Tavern strives to be a place to experience great quality beer from around the world and to educate consumers on all the great things about beer.

Created at The Brandit
Creative Director: Dan Bowman
Art Direction & Design: Joshua Berman

Logo Update
Art Direction
Packaging

Your premium product requires premium packaging to sell at the right price point. For Birdman's: a complete packaging update supported by a custom oil painting by nature painter Dave Wade connects with those who value the outdoor lifestyle, and are willing to pay for quality.

Birdman's Fine Pheasant Fare is a family business, providing premium pheasant jerky and other pheasant-based products year-round. 

Creative Director: Dan Bowman, The Brandit
Designer: Joshua Berman
Painter: Dave Wade

A simple mark or logotype should quickly convey the key aspects of a brand identity: personality and tone-of-voice, style or industry.

Markstein, Valiant Fleur, TR, Barley's
Published in LogoLounge 9
St. Florian's, The Bloom Project, Candlestone
Published in LogoLounge 8

Selected from 2006-2014

Many of these designs created at The Brandit
Creative Director: Dan Bowman, The Brandit
Red Dot Pencils: Linda Fennimore
Markstein Engraving: Keith Witmer

Logo Design
Label & Packaging Design

RedDot Brewhouse in Singapore is one of the premier specialty craft beer producers in the region. Putting the customer's focus on the brand name was a day-1 goal (hence the gigantic red dot!), but developing a brand reminiscent of 1940s American sentiment grew organically out of the process.

Created at The Brandit
Creative Director: Dan Bowman
Art Direction & Design: Joshua Berman
Pencil Illustrations: Linda Fennimore

Chief Marketing Officer / Design Director
February 2013 - February 2015

As a co-founder with John Chipouras and Grant Warman, I developed every component of the TabSprint brand, from visual aesthetic to product design, advertising to iconography.

In late 2013 TabSprint ran a single-market experiment for ABInBev, testing the efficacy of the app in regards to customer influence. With straightforward information architecture principles (or invisible "nudges") we were able to influence customers to the tune of a 14% sales uplift across the market over the course of the experiment. The sales data were vetted by a third party.

Art Direction
Label & Packaging Design

Only in Oakland Park, Florida will you find beer flavors as brash as peanut butter and jelly, blueberry cobbler,  or chocolate milk. Funky Buddha delivers the most outrageous flavors, and needed a packaging system to match. Ruben's bold illustration style combined with our unique label shape and color scheme scream off the shelf.

Created at The Brandit
Creative Director: Dan Bowman
Designer: Joshua Berman
Illustrator: Rubens Scarelli

Logo Design
Apparel Design
Naming

The Redpoint Outfitters brand is direct and textural. It has two personalities: aspirational, and cheeky. The aspiration side of the brand dominates the visuals, with alpine imagery and bold red stripes, implying the "earning of stripes" by summiting landmark runs. The cheeky half of the personality is secondary, showing up in neon colors and featuring lingo that is expressly climber.

Logo Design
Lettering
Package Design
Tap Handle Design
Illustration

Based in Wake Forest, North Carolina, White Street Brewing Co. is dedicated to old-world craftsmanship. Their identity focuses on a blend of post-war nostalgia and the feeling of Smalltown, USA. Custom lettered medallions adorn each year-round product, and the color scheme is inverted for speciality series. The lantern is used throughout the brand (logo, packaging, tap handles) to inspire the idea of a main street, warm and inviting.

Creative Director: Dan Bowman, The Brandit
Designer: Joshua Berman

Logo Design, Art Direction
Tap Handle & Label Design
Web Design

The three Southern California TAPS locations have been serving up memorable ambiance and GABF award-winning beer since 1999. TAPS has been a client of The Brandit for nearly that long, during which time I designed an updated logo, website, and branding suite for their beer products.

Creative Director: Dan Bowman
Art Director: Joshua Berman

Brand Identity
Stationery Suite
Promo

Josh Goraya is the cutting edge of Indian fashion. Known for impeccable tailoring and sharp shapes, Goraya's silhouettes are all angle, no curve. He takes inspiration from the metaphor of the men's safety razor: shaving is something generally associated with women, but the design of this particular object is iconically masculine.

I created an icon for use across all of his materials, and a custom typeface that looks as if it has been clipped with as clean a cut as his collars.

2009 - 2012
All Art Direction by Joshua Berman unless otherwise noted.

Descutes Vet Cards & TAPS Labels
Creative Director - Dan Bowman, The Brandit
Designer - Joshua Berman

Art Direction
UX / UI
Software Design
Web Design
Illustration
Logo Design

Admit it, you came to this project for the really cool illustration on the front page. I  spearheaded a superhero illustration project at the agency, but more on that in a second...

During my time as Senior Designer at Nickelfish from 2010 through 2011, I generated the majority of the creative work that the studio produced. Specializing in web solutions for large enterprises, I worked on everything from apps for the City of New York to interfaces for online software managing pay-per-click advertising spends for clients with seven figure budgets.

I even designed the website they use to this day.

Creative Director: Justin Marcucci, Nickelfish
Designer: Joshua Berman

Custom lettering is one of my favorite project types to work on. This is a small sample of this work, focused primarily on logotypes.

Selected from 2005 - 2016

The Brandit, Ravinia, Meadowlark, Highlander
Created at The Brandit
Creative Director - Dan Bowman, The Brandit
Designer - Joshua Berman

Senior Designer, Nickelfish
App Design: 2010

Before responsive web had grabbed the minds of international mega-brands, there was just time-consuming, pixel-pushing app design. Each version had to meet the specific features (and limitations) of every available device, from the iPhone 3 to the Blackberry to the Samsung Galaxy.

This universal app for desktop and all touchscreen devices was a 6 month-long project, involving dozens of developers and thousands of work hours. The rewards program we developed included digital "trophies," the illustrations for which earned a Silver Art Directors Club of NJ Award in illustration.

Creative Director: Justin Marcucci, Nickelfish
Designer: Joshua Berman

Logo Design
Art Direction
Packaging Design

Originally a quartet named Josh Berman and The Icee Date Band (an off-hand moniker referencing their only hyper-regional micro-hit: The Icee Date Song) the small group quickly expanded to other friends and family, as they plied their brand of nugrass for audiences young and old across the plains of Texas, Oklahoma and Kansas.

The Red River Connection self-published two albums including an LP of originals and revisited standards: Fire in the Valley. Though only practicing from 2005 – 2010, that season of life and group of friends will forever be in my heart, making folk into family.