Image courtesy of Josh's old cell phone. Pardon the lack of focus.
Here's a quick update on the Emmalynn post from the end of August.
Last week I was down in Durham, NC and spotted all four year-round White Street packages the way they were meant to be: in a row. This shelf is courtesy of Weaver Street Market in Carborro.
Image courtesy of White Street Brewing Co.
Earlier this month All About Beer Magazine posted that White Street Brewing Company has announced the release of Emmalynn, their new Belgian Blonde. This will be part of their Main Street Series of beers, likely available year-round. I have designed all of the White Street Brewing Company work since day 1, and this one was especially fun. We took inspiration from the traditional lampposts, a north star of the White Street brand, that line some of their larger cities more well-known plazas. The waves of golden wheat speak to the primary ingredients in the beer, and lend a flowing visual texture to the medallion.
From the article...
“Emmalynn fits perfectly into the Main Street series. Each of our flagships is a crowd-pleasing, approachable example of a classic style that showcases the different aspects of the beer world. Kölsch (winner of the 2014 World Beer Cup Gold Award) is our light, crisp, clean beer; the Scottish Ale highlights the sweetness of malt-forward beers; Hoptimist boasts the bright, tropical aromas found in West Coast hops. Emmalynn is unique because she possesses flavors and aromas that show off the yeast and fermentation practices.”
The state-wide release of the beer will be on September 12th, which is White Street's 4th anniversary: a fitting date for their fourth product in the Main Street Series lineup.
A few interesting articles featuring my work have surfaced recently, including White Street's Main Street series featured on Packaging of the World, Funky Buddha's Hop Gun IPA featured on BeerLabelsInMotion, and very recently SunUp Brewing Company's new can lineup featured on TheDieline.
This is especially exciting for me, because it is the last package design I worked on for White Street as a team member of The Brandit. For those of you who don't know, left my position as Art Director of The Brandit in June. We still have a wonderful working relationship; I continue to provide brand strategy and art direction as they need, and hopefully I can continue to provide packaging design for White Street Brewing in this manner for years to come.
Derrick Lin, Packaging of the World Chief Curator, posted The Brandit's packaging design for White Street Brewing Company's Main Street series of products today on the front page of packagingoftheworld.com. This is extremely exciting for me, as I've been working on White Street's brand for over 3 years.
Since these three products, Kolsch, Hoptimist IPA, and Scottish, rolled out in 2014, we've worked on four more brands. Koschei the Deathless was unveiled in 2014, and hopefully you can see some of the other new stuff in the marketplace soon. If you live in Raleigh-Durham, NC you should be able to find all these at any local grocery store.